Why
Do You Recommend Network Marketing?
Robert Kiyosaki's Answer:
When
I first heard about network marketing, I was against it.
But after opening my mind, I began to see advantages that
few other business opportunities offer.
Long-term success in life is a reflection of your education,
life experience and personal character. Many network-marketing
companies provide personal development training in those
key areas.
Most schools train people for the E or S quadrants, and
that is great if those are the quadrants in which you want
to spend your life. Most MBA programs are training
students for high-paying jobs in the corporate world as
an E, not a B.
What if you're in the E or S quadrant and you want to change?
What if you want to be in the B quadrant? Where do
you find the education that trains you for that quadrant?
I recommend a network-marketing business. I recommend
the industry for people who want to change and get the necessary
skills and attitude training to be successful in the B quadrant.
Being an entrepreneur and building a B quadrant business
is one of the toughest challenges a person can take on.
The reason there are more people in the E and S quadrants
is simply because those quadrants are less demanding than
the B quadrant. As they say, "If it was easy,
everyone would do it."
Personally, I had to learn how to overcome my self-doubt,
shyness and fear of rejection. And I had to learn
how to pick myself up and keep going after I failed.
These are some of the personal traits a person must develop
if they are to be successful in a B quadrant business, regardless
of whether it is a network-marketing business, a franchise
or an entrepreneurial startup.
An important
personal skill required for any B quadrant business is leadership.
Are you able to overcome your own fears and have others
overcome their fears in order to get the job done?
This is a skill the Marine Corps taught me. As Marine
Corps officers, it was imperative that we be able to lead
others into battle, even though we were all terrified of
dying.
I meet many people in the S quadrant, the specialist or
small business owners, who would like to expand, but they
simply lack leadership skills. No one wants to follow
them. The employees do not trust their leader or the
leader does not inspire the employees to better themselves.
As mentioned earlier, Forbes defined a big-business owner,
a B quadrant business owner, as a person who controls a
business with more than 500 employees. This definition
is why leadership skills are vial for the B quadrant.
Where could you find a business that will invest the
time in your education, your personal development and building
your own business? The answer is: most network-marketing
business.
Building a B quadrant business is not an easy task.
So you need to ask yourself, "Do I have what it takes?
Am I willing to go beyond my comfort zones? Am I willing
to be led and willing to learn to lead? Is there a
very rich person inside of me, ready to come out?"
If the answer is "Yes," start looking for a network-marketing
business that has a great training program. I would
focus less on the products or the compensation plans and
more on the education and personal development program the
company offers.
A network-marketing
business is a B quadrant business because it meets several
criteria I look for in a business or investment. Those
criteria are:
- Leverage:
Can I train other people to work for me?
- Control: Do
I have a protected system that belongs to me?
- Creativity:
Will the business allow me to be creative and develop
my own personal style and talents?
- Expandability:
Can my business grow indefinitely?
- Predictability:
Is my income predictable if I do what is expected of
me? If I am successful, and keep expanding my
business, will my income increase with my success and
hard work?
Isn't
Network Marketing A Pyramid Scheme?
I am often asked if network marketing is a pyramid scheme.
My reply is that corporations are really pyramid schemes.
A corporation has only one person at the top, generally
the CEO, and everyone else below. The following
is an example of a typical corporate pyramid:
Compare that to a network-marketing business system:
A true
network-marketing business is the exact opposite of a traditional
business model. A network-marketing business is
designed to bring you up to the top, not keep you down at
the bottom. A true network-marketing business
does not succeed unless it brings people up to the top.
Additional Points Worth Mentioning
The following are some other points worth mentioning:
- Tax breaks increase.
By starting a network-marketing business in
your spare time and keeping your regular job, you begin
to gain the tax advantages of the rich. A person
with a part-time business can take more tax deductions
than employees can. For example, you may be able
to deduct car expenses, gasoline, some meals and entertainment.
Obviously, you need to check with a CPA for exact rulings
on your situation. And the cost of your CPA is
tax-deductible. In most cases, an employee cannot
deduct CPA expenses. In other words, the government
will give you a tax break for advise on how to pay less
in taxes.
- Meet like-minded people.
One of the advantages I had is that my friends
also wanted to be in the B quadrant. When I first
started out, most of my E quadrant friends thought I
was nuts. They could not understand shy I did
not want a steady job or a steady paycheck. So
an important part of becoming a B is to surround yourself
with other people who are Bs and want you to become
a B.
- Give yourself time.
It takes time to be successful in any of the quadrants.
Just as it takes time to climb to the top of the corporate
ladder as an E, or become a successful doctor or lawyer
In the S quadrant, it takes time and dedication to become
successful in the B quadrant. It took me years
before I built a successful B quadrant business.
- Network-marketing companies
are patient. One of the beauties of a
network-marketing business is that it will invest in
you, even if you are not successful.
In the
corporate world, if you are not successful in six months
to a year, you are often fired. In the network-marketing
world, as long as you are willing to put in the time, most
companies will work with you in your development.
After all, they want you to get to the top.
- Leverage the systems that
are already in place. These systems are
already tried and proven, which allows you to hit the
ground running instead of trying to build the internal
system of a new company.
In
conclusion
After opening my closed mind, I could finally see some of
the unique benefits the network-marketing industry offers
people who want more out of their lives.
Generally, it costs much less to get started in a network-marketing
company than to build a business on your own.
-Robert
Kiyosaki
Donald Trump's Response
Marketing
is a powerful tool, and network marketing can increase that
power, provided you are self-motivated. In a simple
visual, see a product and then remove the advertising agency
from it. It is up to you to do the marketing and advertising.
That's a big job, but it can be done if you are passionate
enough to get it going on your own and to jeep the momentum
and motivation going at a high level. It requires
an entrepreneurial spirit, and that means focus and perseverance.
I do not recommend network marketing to people who are not
highly self-motivated.
Another important aspect of network marketing is that it
is inherently social, so if you are not a social or outgoing
person, I'd think twice about going into it. Sociability
is a requirement.
Just like in advertising, there's no point in having a fantastic
advertising campaign if the product isn't equally fantastic.
Also keep in mind that if you decide to become a distributor,
you will be legally responsible for the claims you make
about the product, the company and the available opportunities.
But above all, make sure the product is worth your energy
and total devotion. Otherwise, you could be energetically
spinning your wheels.
Robert mentions the importance of going beyond your comfort
zone when it comes to network marketing. He also mentions
giving yourself enough time. These are good points
to consider. I would also agree that having leadership
qualities is critical for success. You definitely
have to have a take-charge, can-do attitude.
As with any other undertaking, know everything you can about
what you're doing before you begin. Network marketing
has proven itself to be a viable and rewarding source of
income, and the challenges could be just right for you.
There have been some remarkable examples of success, and
those successes have been earned through diligence, enthusiasm
and the right product combined with timing. As with
so many issues we have discussed before, there are tangibles
and intangibles involved, but success is not a total mystery,
and that applies to network marketing as well.
Most people have heard of focus groups, a research
tool that advertising agencies use when they are testing
a new product. They will go out to different locations
and simply ask everyday people what they like and don't
like about a new product. Its best if you can keep
the focus group idea close at hand when you are deciding
about a product. Just because you like it doesn't
mean everyone else will. Finding a common denominator
in product appeal will matter.
My nutshell advice about network marketing is to do your
research and then put everything you've got into your product.
Genuine enthusiasm is hard to beat, and the odds will
be with you.
-Donald Trump
Sincerely,
Teresa Sellitti
516-671-0560 USA
(02) 8006 7627 Australia
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